Back to SearchRoughly 30 new benches will be installed along the City of Dieppe’s public transit system over the next few years through a partnership with Creative Outdoor Advertising.
The company will install the benches free of charge and sell advertising that will be displayed on the back of the benches to cover the purchase, installation and maintenance costs. In exchange for the use of municipal space, Creative Outdoor Advertising will pay a percentage of advertising sales to the municipality.
This partnership is in line with the objective of improving and promoting the various modes of transportation and travel as part of the development of a green and sustainable city.
“We are pleased to partner with Creative Outdoor Advertising to add equipment to our transit system that will benefit users and improve service,” said Jérémie Aubé, Director of Urban Mobility with the City of Dieppe. “It’s also a great opportunity for small and medium-sized businesses in the region to showcase their products and services.”